Strategic alliance Cups4you & Shieldtronics

EINDHOVEN (April 8, 2014) – Shieltronics® a Dutch R&D Center with its primary focus on microwave packaging projects is pleased to announce that it has successfully closed a strategic alliance with Cups4you B.V. for the production of its CuliDish Microwave packaging and spin-offs.

CuliDish® consists of a modular food container system with different microwave shielding so each different food ingredient receives its optimal heating temperature. CuliDish is using shielded inmold labels (IML) and lidding foil. The advantages of CuliDish® modular meal trays are the flexibility in meal composition and the savings generated as a result of filling the components at various times and production locations. The CuliDish packaging concept is very popular for high-end culinary meals in Hotels, (travel) catering and institutional markets. Together with Cups4you B.V. Shieltronics aims to enter retail in the forth-coming years.

“We are very excited in strengthening our partnership with Cups4you who has been working with us for more than a year. Cups4you devoted a lot of R&D time in creating different spin-offs of the CuliDish microwave-packaging concept. The new alliance makes us much more flexible addressing new applications” says Dick Gehéniau CEO of Shieltronics®, “With Shieltronics new technology our partners can offer real ‘A la carte’ and ‘A la Minute’ convenience meal concept.”

Besides the CuliDish trays Cups4you offers a wide range of standard, special and customized injection molded packaging and has the production capabilities for delivery in North America and Europe. “The partnership with Shieltronics fits our corporate strategy to add high added value products to our product program. We believe that the Shieltronics revolutionary microwave technology can open complete new markets in Consumer Foods.”, says Jeroen Langenberg Managing Director of Cups4you.

About Shieltronics®

Shieltronics develops innovative new microwave packaging technologies, to significantly improve and accelerate convenience food and ready meals. As a R&D technology-based company, Shieltronics® values collaboration with food packaging and food processing manufacturers, food services companies, retailers, and research organizations worldwide.

About Cups4you

For 45 years Cups4you develops and produces injection-molded packaging for the Food and Beverage Industry. The product range consist of 150 standard, special and customized products with a content of 100ml to 2500ml. Already from the early 1990’s Cups4you is an absolute specialist in manufacturing rigid plastic packaging in combination with In Mold Labeling. Cups4you distinguishes itself from other injection molders in terms of Flexibility, Quality, Innovation and Service.

Press Contact: Cups4you

Mr. Dick Geheniau Mr. Jeroen Langenberg

Tel: +31 (0)40 292 4841 Tel: +31 (0)413 31 2111